‘Protecting Your Creativity (IP)’ (3E’s)

An IP, or an Intellectual Property, is usually a design that has been registered in a way that stops people from intentionally and unintentionally steeling a piece of work done by someone.  There are two different ways in which an IP can be protected, either through Coppyright or Patent.

What is a Patent and what are the conditions for a Patent?

A Patent is focused around technical aspects of IP’s.  In the UK, you can patent anything so long as it is new, not obvious, and has a useful application.  You can not patent procedures, scientific laws, discoveries or procedures, rules for games, computer programs or anything else that could theoretically squash competition or further development into specific fields.

A patent is important when it comes to technical things to help establish who has created what and to avoid someone from straight up ripping off someone else’s design without paying royalties.

What is a Copyright and what are the conditions for Copyright?

A copyright is another field of law that protects someone who creates something that could be stolen.  Copyright is a little different in that it protects a name or design and allows the Copyright holder to have complete control over how their copyrighted work is used.

Generally, all work is Copyrighted for around 15 years after the creation and without legal backing surrounding it.  Creators can then extend the time past that point to around 25 years.  There is also the ability to extend that time further by renewing copyright.  Not registering an IP can have issues since none registered IP’s are harder to protect in a court of law when working to protect an IP.

Also, the creator doesn’t always have control over an IP.  IP rights can be transferred to the people that commissioned the work due to how some contracts surrounding commissioned work are written.

Overall both Patents and Copyright’s are there to protect an IP from being infringed upon since someone steeling a design can have negative consequences on the IP holder.  For instance, if a company started selling Batman themed objects for cheep and some of these objects break, that would look bad on the behalf of Warner Brothers who own the rights to Batman.  This then infringes negatively on the Batman IP and could scare away investors.


‘Bartering for Success’ (3E’s)

Bartering for success basically means that you need to be more assertive when it comes to working on a successful business.  There are many parallel’s between this and the last two 3E’s sessions relating to being confident about your work and showing that confidence in the way you look and the way that you speak.

However, there is one thing that has been brought up in this session that seems important, that being assertiveness.  Being assertive is important since it allows you to negotiate a different way of solving a problem.  If you aren’t assertive then it would mean that only one party involved in the process of running the business will be happy and the chances are, it isn’t you.  In art, this means stand the ground on how you feel that the product you are creating should look rather than just accepting what the client wants.

‘Talking About Your Work With Confidence’ (3E’s)

Overall, the theme going through this presentation is that I need to learn to be more confident about my work.  I need to try and ensure that this confidence comes through in the interactions that others have in my work.  Another point is not to be offended by criticism.  People who are criticizing my work are criticizing my work, not me.  That is, unless they are criticizing me in which case I still shouldn’t get offended.

Body language is also important.  Trying to ensure that I have a stance that looks confident rather than nervous, for example not having my arms in my pocket during a presentation, is something that I need to get good at.

Overall, this is an important thing to learn and will be something I need to work on for a later date.


Visiting Artist – Jack Eves (Rebellion Games) teaches Photobashing

Learned how to use some techniques to photobash in photoshop.  Basically what I learned was that the best way to photobash is to block out the areas that made up the area that you were trying to build using black and white, then to overlay the photos on top of the black and white and add highlights were necessary.

While doing this, I was doing work on my Blue Peter Model for BAGA 201.  Upon reflection, I should have been following along with what he was saying on screen…


‘Pricing Your Work’ (3E’s)

Financial stability is important to running a business, even a business being ran by a single party.  It is important because without finances, the business will collapse and won’t may put the party who owns the business in debt.

Something to take note of is the fact that you need to ensure that you are confident in how you ask for a going rate.  Don’t ask ‘is it okay if you pay…’,  Instead, give a rate firmly but also be willing to negotiate a going rate.  Don’t allow people to walk over you either because if you do, you will find that you are doing more work then you are getting paid for.

How much to charge seems to be based around a few different criteria, being how much you need to live off of and how much the company is willing to pay.  How much you charge can show how much confidence you have in your work but also determine whether or not a lower income business or charity may want to pay you for.  A company worth billions would expect an artist to ask for something large like £1,500 + VAT  where as a charity would only be willing to pay something along the lines of £50 +VAT.

It is also important to ensure that you are asking for what is needed to live.  Without the ability to negotiate a going rate that can cover the basic cost of living, you may not be in role of self employment for long.

There are also multiple ways to finance a business in the UK.  You can go for a direct lone from banks or the government who will expect re-compensation with interest.  You can crowdfund a project with sites like Kickstarter and IndiGoGo and only be beholden to the people who have crowdfunded your project.  You could look for Investors only these people will not only ask for returns on their investment but also in some cases influence the project to ensure that their investment is profitable.  Finally, you can ask friend and family for loans of money.


Level Presentation (19/01/2017)

On the 19th of January I had to give a presentation on the ideas that I have created for my level for the BAGA 202: Level Creation Project.  Overall, the presentation was 23 slides long, showing the influences for the game that I am creating along with level and enemy designs.

Overall, the presentation was a success in some ways.  some criticism that I would give about the presentation is the fact that I was not confident in the work that I was presenting.  During the presentation I criticised some of my work for not being that good.  However, according to some feedback, I now know that the problem may just be from me being overly critical of my work.

Some of the feedback I got was that the level sketches need to be refined.  Anther piece of feedback I received was that I needed to refine the design for the clown.  Since it is some of the first concept art that I created for the game, the final design looks like its apart of a different game compared to the artwork done for the main character and princess.

Something that was well received was the silhouettes that I created for the main character.   Apparently they look good.  A criticism against my criticism of my skills was that the anatomy of the characters are fine.  Personally, I feel that some of the concept art that has been produced for the main character and the Princess have some proportions that look wrong.  That may just be me being overly critical of my work.

Some research that I was recommended to do was on games such as Mafia 3 and Left 4 Dead 2.


‘The Art of Networking’ (3E’s)

Networking is an important aspect of being an artist.  Networking allows artists to get their artwork out there through different means such as collaborating with other artists or working with different clients, which will then help out artists when it comes to getting further work in whatever industry they may chose to enter.

One way in which someone could network is through the use of social medias such as linked-in and twitter.  Another is by hosting exhibitions of art for people to come and explore.  A final way in which someone could network is through attending big events to try and get in contact with clients.  However, overall networking is important and is something I should consider doing more of than I currently do.


‘Pro’s and Con’s of Being Self Employed’ (3E’s)

Generally, being self employed means taking full responsibility for your own financial backing when it comes to owning a professional business.  You can chose how you are payed; whether you get paid a flat rate or you get paid by the hour or people pay for the materials used on a project.  There are also some additional benefits to being self employed, for example being able to fully set when your holidays are and having sick leave.  However, the major problem with self employment is that you have to find commissions or work, which means you need to self promote your work.


Visiting Artist – Jack Eaves

The basic gist of this presentation was that the industry is hard to get into and that you should tailor your portfolio to the company that you want to work with.  Also that just because you may apply for a company who’s games you aren’t exactly interested in doesn’t meant that you aren’t going to enjoy working for them.

He also showed off some of his work.  One thing I learned from him was how art is treat in the games industry, than anything designed or made in a design studio is then the property of the company that you created it for.


‘Writing a Perfect Strapline’ (3E’s)

A strapline is a short and snappy piece of advertising for a product to entice the audience to buy the product.  The main goal of a strapline is to trick the audience into believing that the product they are interacting with is somewhat worth the money that is spent on it.  A strapline could also help define what your business is about and what survives you will offer.

It is important to ensure that the strapline is short, snappy and to the point while also being unique.  Having a long strapline would only bore the audience and you need something that will cause the audience to want to interact with the product.

An idea of a strapline I came up with to brand myself is ‘I create weird images so you don’t have to.’  (Okay, I may want to rethink that one at some point.)